There are many effective ways to promote your business, but content marketing has quickly risen to the top of that list. If your company’s blog is not as strong as you know it can be, read on to learn how to re-launch it in just four easy steps

1. Create an editorial calendar

It’s no surprise that the most important component of having a good blog is having high-quality content. However, it can be difficult to deliver that great quality on a regular basis. Maybe this is a problem you had with your blog before – you ran out of topics, or maybe you had a hard time coming up with good ideas regularly. By developing an editorial calendar, you can plan for your blog posts in an organized and well-balanced way. You can vary the types of content you post: company updates along with commentary on industry themes. You may not be able to plan for everything, such as a breaking news item in your industry that you may want to opine on, but having an editorial calendar will help you develop some structure to your posts’ content and schedule.

 

2. Vary your authorship

If you’re in your company’s marketing department, maintaining the company blog may fall under your list of responsibilities. Having to write every blog post yourself can be overwhelming for you, and underwhelming for a reader. Try varying the authors of your blog posts. You can have your CEO opine on an industry trend, or a member of a certain department write on a conference they recently attended. Even invite people from outside your company, such as an industry insider to write a post or two. Varying your authorship will help elevate your company and its executives to thought leaders and give your blog credibility